Alan Aptheker - Corporate Communications professional

Hi, I'm Alan, Corporate Communications professional

Over the last 20 years as a Corporate Communications professional, I have developed substantial expertise is every flavor of business communications: internal, external, executive and employee-focused. I've had the opportunity to develop messaging strategies that resonate with a variety of audiences -- individual, senior management and organizational stakeholders across a variety of cultures and employee levels.

I'm currently seeking a Corporate Communications leadership position. I enjoy working closely with senior leadership to craft themes and messaging that address the corporation’s strength, reliability, trustworthiness and care for its employees. I am well versed in just about every competency within the Corporate/Marketing Communications and Public Relations toolbox.

My hands-on experience includes designing and creating collateral for every marketing, communications, public or media relations platform: web, social media, video, trade shows, marketing/sales support, print advertising and branding, and executive remarks for every size and type of professional forum.

Please contact me for a link to my work samples, or view my significant accomplishments.

Significant Accomplishments Quick View >

Project Management, Development of Process and Procedures

Managed complete redesign and standardization of 13 global, disparate internal websites within Citi Operations and Technology, (O&T), the largest employee division within the corporation.
Improved the effectiveness of several existing Nielsen programs by taking immediate ownership and reviving stalled progress with new, creative and process-driven structures, e.g., Nielsen’s University of Florida campus outreach, its Employee Engagement program, meeting and conference logistics, management communications.
Managed the Unisys Channel Development (Rainmaker) and Executive Network sales support programs, leveraging third party relationships, and generating several multi-million dollar contracts for the Global Outsourcing business.
Conceived, developed and launched a three-day Unisys Global Outsourcing “Selling Complex Services” training course.
Managed re-branding for LandAmerica acquired companies.

Corporate Communications Strategic and Tactical Planning

Stood up a brand new function within LandAmerica, as one of four U.S. Regional Marketing Partners, covering the Southeast Region (13-state area).
Developed comprehensive LandAmerica regional marketing plan to include trade shows, conference, media placement and employee recognition.
Created annual three-year strategic business plan for the $1.4 billion Unisys Global Outsourcing business.
Developed Unisys Global Outsourcing quarterly marketing plan including placement of senior management and subject matter experts as speakers at significant industry events.
Created Citi O&T division’s Crisis Communications tactical response plan.

Media and Industry Analyst Relations

Managed Lockheed Martin Federal Systems media launch for the New Attack Submarine: briefings; press conferences and media placements.
Initiated and developed relationships with key industry analysts firms such as Gartner, Forrester, Giga and Meta Group. Ensured Unisys Global Outsourcing’s high ranking in their reporting and rating systems, such as the Gartner “Magic Quadrant.”

Graphic Design, Copywriting, Editorial

Developed content and oversaw the creative design of presentations for speakers at Lockheed Martin, Unisys, LandAmerica and Citi.
Served as managing editor of Citi O&T’s weekly on-line newsletter, O&T Notes, consistently meeting weekly publishing deadlines for more than three years.
Conceived and created three new communications deliverables for the organization: the Executive News Summary; the Quarterly Business Report, and the monthly newsletter for the Citi Technology Infrastructure group.